Job Title: Head of Digital Marketing
Location: Central Delhi, India
Salary: Competitive, no bar for the right candidate
Experience: 8–15 years in digital marketing,
About the Company:
We are a premium consumer electronics brand specializing in innovative audio products, including earphones, headphones, and Bluetooth speakers. Renowned for delivering high-fidelity audio and exceptional comfort, we are a market leader committed to quality and innovation.
Job Overview:
We are seeking a dynamic and experienced Head of Digital Marketing to lead our marketing function. The ideal candidate will have extensive experience with reputed brands or agencies, a deep understanding of digital and social media marketing, and expertise in paid media, brand strategy, and cross-functional leadership. You will oversee PR, social media, influencer marketing, and content strategy to drive brand growth and engagement.
Key Responsibilities:
• Develop and execute a comprehensive digital marketing roadmap to enhance brand visibility and engagement.
• Oversee all digital marketing channels (website, blogs, email, social media) to ensure brand consistency.
• Measure and report on ROI, KPIs, and budget allocation for marketing initiatives.
• Design and implement campaigns to drive customer interaction and loyalty.
• Manage and optimize social media accounts to strengthen brand presence.
• Enhance online content with a focus on SEO, SEM, and Google Analytics.
• Forecast sales trends and proactively strategize to capture market share.
• Collaborate with Product, Design, and Sales teams to align strategies and boost customer satisfaction.
• Lead and inspire the digital marketing team to achieve departmental goals.
• Monitor competitors and propose innovative strategies to differentiate the brand.
• Stay abreast of emerging digital marketing trends and technologies.
Requirements:
• Proven experience as a Digital Marketing Head/Director or similar leadership role.
• Extensive expertise in online media campaigns (CPC, CPM, CPL, CPD, CPI) and ROI optimization.
• Demonstrated success in designing and executing high-impact digital marketing campaigns.
• In-depth knowledge of digital marketing channels and their strategic application.
• Proficiency with SEO/SEM, Google Analytics, CRM software, and online marketing tools.
• Familiarity with web design principles and best practices.
• Exceptional analytical, project management, and team leadership skills.
• Strong communication skills (written and verbal) with a strategic mindset.
Why Join Us?
Join a leading audio brand where innovation meets excellence. This is an opportunity to shape the digital presence of a premium consumer electronics company and lead a talented team in a dynamic, fast-paced environment.