Social Media & Digital Marketing Expert: Google Ads & Facebook Ads Specialist
We’re looking for a highly skilled and experienced Google Ads and Facebook Ads Expert to join our reputed company. This is an urgent opening for a talented individual to drive our digital marketing efforts and contribute to our continued growth.
The Role: PPC Executive
As a PPC Executive, you’ll be instrumental in developing, optimizing, and reporting on our Pay-Per-Click (PPC) campaigns under the guidance of our Marketing Team. Your primary goal will be to deliver customer-focused, profitable multi-category campaigns that meet our ambitious targets.
Key Responsibilities:
- Manage and optimize existing PPC campaigns across various platforms.
- Contribute to PPC strategy development, including in-depth keyword research and analysis.
- Implement PPC strategies effectively to achieve desired outcomes.
- Generate comprehensive performance reports with actionable recommendations for continuous improvement.
- Coordinate and manage marketing campaigns on both Google Ads and Facebook Marketing platforms.
- Accelerate PPC marketing performance leveraging strong analytical and creative skills.
- Maximize profitability by developing and crafting compelling Google Display Advertisements, and planning and deploying effective PPC campaigns.
- Utilize strong analytical skills to achieve high-quality scores and enhance PPC campaign performance.
- Track and update traffic patterns through PPC (Cost Per Click) and manage ads efficiently via Facebook Ad Manager.
- Determine the Return on Investment (ROI) for all search marketing efforts.
- Manage Google Banner Ads and Paid Search Campaigns, including setting up and optimizing Paid Search/PPC campaigns.
- Track campaign budgets and monitor conversions diligently.
Candidate Profile:
We are looking for a PPC specialist with a proven track record and the following qualifications:
- 4-6 years of relevant experience in PPC, including experience with bid management technology.
- Strong understanding of web analytics.
- Expertise as a Google and Facebook Ads Specialist.
- A knack for implementing new technologies and automation capabilities that enhance Search Engine Marketing (SEM) efforts.
- Ability to write compelling ad copy and optimize it through A/B testing.
- Experience in managing large-scale, performance-based PPC campaigns on enterprise-level PPC management platforms.
- Proficiency in gathering insights from multiple data sources and making informed decisions to improve the performance of search campaigns.
Location & Compensation:
- Location: Delhi
- Salary: Up to 8 LPA (No bar for the right candidate)
Are you ready to take our digital marketing to the next level? Apply now!
